"Earnestness is highly underestimated.  It comes from the core, while hip is trying to impress you with the surface.  Hip people love parodies.  But there's no such thing as a timeless parody, is there?  I have more respect for the earnest guy who does something that can last for generations, and that hip people feel the need to parody." R.Pausch

I must say that while I like to keep up with the currents of the day. I have to agree with R.Pausch. Being earnest is equivalent to being honest and genuine. Food for thought...

ear⋅nest
/ˈɜrnɪst/ Show Spelled Pronunciation [ur-nist]–adjective